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Step 3: Emphasize Hopeful & Powerful Messaging

As campaign facilitator, one of your most important steps is developing responsible messaging. Talking about suicide can be complex. Far too often, there is a stigma associated with the subject of suicide.

Experts suggest that suicide is a public health issue. Consider treating it as such in your campaigns.

So what do you do?

HERE ARE THE BEST WAYS TO DEVELOP EFFECTIVE MESSAGING:

  • Emphasize the hope of recovery through your messaging.
  • Highlight the power of long-standing and personal relationships.
  • Work hard to frame suicide as a preventable act.
  • Provide comprehensive resources for adults, pertaining to youth suicide.
  • Link facts and data with suicide when acceptable to the target audience.
  • Avoid reporting that suicide is linked to a single event.
  • Do not glorify or romanticize suicide.
  • Do not normalize suicide or make it to appear common.
  • Do not frame suicide as an inexplicable act.
There is Hope pamphlet PSA Worldwide

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