PSA Sexual Assault Awareness Month | PSA Worldwide | SAAM

Your source for awareness solutions.

Ask for it - Consent

Simple enough right? Ask for consent.

It’s a sign of respect, showing you care for the other person, and ultimately ensures you are both on the same page. Receiving a sincere “yes” is something we need to take seriously.

Consider the people close to you. These wonderful people in your life may have dealt with the hardships around sexual assault and sexual violence. So, what should we do? Get involved with spreading awareness and help prevent these inappropriate acts.

Sexual Assault Awareness Month

Every April is Sexual Assault Awareness Month (SAAM) and the National Sexual Violence Resource Center (NSVRC) coordinates the national SAAM campaign. This year, SAAM is celebrating its 19th anniversary with the theme “I Ask.”

NSVRC is a great place to start with obtaining resources about consent including their easy to use Your Consent guide. This guide discusses topics like Understanding why you’re asking, Pay attention to body language, and more. It’s organizations like these that continue to give PSA strength to do what we do in helping to spread awareness.

Denim Day is April 29, 2020

Denim Day was established after a 1992 court case in which a rape conviction was overturned because the victim wore tight jeans. The court determined the jeans were so tight the victim would have had to assist in their removal, therefore making the sex consensual. Since then, wearing jeans on Denim Day has become a symbol of protest against false and harmful attitudes about sexual harassment, abuse, assault and rape. Find out more about Denim Day at

Build your Prevention Campaign

PSA is a leader in the industry when it comes to the research and development of our educational and promotional products. We want to ensure we’re providing you solutions to bring your prevention campaign to the next level. These include our great educational products like our Things to Never Say to a Survivor Banner Pen or our LGBTQ Sexual Assault Edu-Wheel. Show your support for Denim Day with our Denim Day Lapel Pin or our Don't Open Without Consent Notepad. Get interactive with products like our Pledge Banner to show your support in preventing Sexual Assault. Represent your prevention campaign with one of our Consent Culture Keychains or our Awareness PopSockets. However you focus on prevention, PSA has the means to make your campaign the best out there. View more of our Sexual Assault Prevention products here.

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